![]() ![]() GKP looks at absolute search volume, while Google Trends measures relative popularity of a term. That’s because GKP and Google Trends are tracking slightly different metrics. In fact, if you put a Google Trends popularity graph next to a GKP graph, they’d have a lot of similarities and follow a similar trend line. Google Trends and Google Keyword Planner report very similar information. What’s The Difference Between Google Trends And Google Keyword Planner? Users now can also find related search terms, a heat map showing interest across the US (or other countries) and more. The data for most terms stretches all the way back to 2004, so you can really get a complete picture for a keyword term’s entire lifespan.Īs the Google Trends tool has evolved, it has become more sophisticated and allowed for more detailed visualizations for each term entered. Google Trends allows you to enter search terms (even comparing multiple terms at once) and see its relative popularity over a period of time. The fastest way to learn is by doing, right? If you’ve never used it before, I recommend clicking the link and checking it out right now. Google Trends is a helpful (and fun) tool that can lend a big hand to your SEO keyword planning efforts. With Google’s recent update to the Trends tool, I felt it was an appropriate time to look at some of the ways it can be used for keyword research and to gain quick insight into what’s trending. At times, my fandom for the tool has even bordered on addiction, especially when a colleague introduced me to the gamified version of Google Trends, Trendquiz (clicker beware). ![]()
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